Active Minds Logo

Active Minds Brand Toolkit for Partners

Guidelines for using the Active Minds brand and related assets

Working together to mobilize the next generation of mental health champions

Active Minds is a leading non-profit organization dedicated to promoting mental health awareness and providing resources for mental health support, emphasizing mobilizing youth and young adults. With a mission to reduce stigma and encourage open conversations, Active Minds is a pivotal force in fostering a supportive mental health community.

As an organization committed to centering youth and young adults and working with partners like you to mobilize the next generation of mental health champions, we wanted to provide you with some guidance on the Active Minds brand and co-branding guidance, as well as our logos for download.

Have Questions?

If you have any branding questions, please feel free to reach out directly to communications@activeminds.org with the subject line: Branding Inquiry.

Brand Guidelines

Download our guidelines for partners including guidance for using logos, fonts, and other assets associated with the Active Minds brand.

Active Minds Logo Lockup Guidance Example

Using the Active Minds Logo

The long and short for using our logos:

  • Ensure that our logo is not altered in any way (colors, stretched, parts of the logo removed, etc.).
  • For partner activities, our logo should appear with equal weight and prominence to other logos featured.
  • Ensure that our logo has at least the ‘e’ from our logo’s-worth of space around it. [graphic to show this included here]
  • We ask that you please use one of our logos that meets accessibility contrast standards: contrast ratio of 4:5:1 (feel free to use this free contrast checker).

Logos for download

Please find our full logo suite available for download here, noting the standards for use above. These files are available as PNG and EPS file formats.

Terms & Conditions

When downloading or using these assets, you are agreeing to these terms and conditions. 

Active Minds is and shall remain the sole and exclusive owner of all intellectual property rights and all other rights, title, and interest in all materials and content of any kind that are created, acquired, or used by Active Minds or that are provided in connection with this brand guide, including, but not limited to, Active Minds’ name, trademarks and logos, copyrighted and copyrightable content, and its existing programs and program materials. (All of the foregoing shall collectively be referred to herein as the “Active Minds IP.”) Nothing on this page or in your accessing or downloading this content confers or grants you or your organization any interest or property rights in any Active Minds IP except the limited, non-exclusive rights to use the files and information on this page in accordance with the rules and usage information explained here. You shall not assert, directly or indirectly, any interest or property rights in any of the Active Minds IP and shall not attack or challenge the rights of Active Minds in the Active Minds IP. You further agree that you shall not display, reproduce, post, publish, distribute, or use, in whole or in part, in any form or for any purpose, any Active Minds IP without the prior written consent of Active Minds.

If for any reason Active Minds determines that you have violated our logo usage policies or are utilizing our marks in an improper way, Active Minds may request that you adjust your materials or cease utilizing our marks. If this is the case, you shall immediately discontinue all uses of our intellectual property, trademarks, logos, and any and all content, publications and other materials that have or had been shared or created.