Mental Health Organization Sets Sights on Transforming Mental Health Norms Nationwide
WASHINGTON, D.C. — Active Minds, the nation’s largest nonprofit organization mobilizing youth and young adults to transform mental health, is proud to announce a bold new commitment: to engage 100,000 youth and young adults mental health advocates by 2028. This ambitious initiative marks the organization’s next chapter in championing a new era of mental health.
The announcement follows the success of Active Minds’ recent “1K in 1K” campaign, which surpassed its goal of reaching 1,000 K-12 in 1,000 days well ahead of schedule. Now, fueled by the momentum of Mental Health Awareness Month and a growing national conversation around mental wellness, Active Minds is setting its sights even higher.
“Our mission has always been to equip, connect, and amplify the voices of youth and young adults to change how society thinks about and supports mental health,” said Alison Malmon, Founder and Executive Director of Active Minds. “Reaching 100,000 young people by 2028 isn’t just a number—it’s a movement to ensure every young person knows they’re not alone and has the tools and community support they need to thrive.”
The 100K by 2028 initiative will include young changemakers in K-12, high schools, colleges, and communities across the country. These advocates will participate in programs such as the Mental Health Advocacy Institute, the Mental Health Advocacy Academy, and the Active Minds Chapter Network. The initiative will also focus on advocacy efforts, peer-to-peer support, and social media engagement to amplify advocacy and impact.
Throughout Mental Health Awareness Month, Active Minds has called on its network through informational campaigns, action-oriented opportunities, and community-building efforts designed to prepare supporters to take part in this new mission. This next phase invites everyone—from long-time champions to newcomers—to get involved at a level that works for them.
“This is a community-wide effort,” said Laura Horne, Chief Program Officer at Active Minds. “We’re building something powerful together and championing a new era of mental health. By reaching 100,000 youth and young adults, we’re creating a ripple effect of support, advocacy, and change that will impact generations to come.”
To learn more about the 100K by 2028 initiative, get involved, or bring others into the movement, visit www.activeminds.org.
